UNC Hussman · Class of 2025

Marketing and communications graduate.

At UNC Chapel Hill, I worked with Fox Sports, MLB Green, AARP and First Carolina Bank. I'm now pursuing a master's in marketing at the University of St Andrews, building on what I learned at UNC and learning how to communicate with consumers and partners in international markets.

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Selected work

Top Dog Communications group

My Communication Journey

In high school, my best friend and I co-founded an initiative to raise money and collect school supplies and shoes for a beloved local charity called Back 2 School Bash. This organization ran a yearly back to school supply and clothing drive to alleviate financial pressure associated with new school years on members of our community experiencing socioeconomic disadvantage. Through targeting our large neighborhood and network of friends and family, my friend and I successfully raised thousands of dollars in donations, shoes and school supplies. Having the opportunity to promote our initiative towards our community through email campaigns, face-to-face conversations and flyers sparked a passion within me for using my communication skills to better the lives of those in my community. Later on, while at UNC, I had the pleasure of working for First Carolina Bank, a true customer-first institution. It was through my experience at this organization that I became certain of my purpose to bridge businesses, clients and consumers through meaningful campaigns and communication efforts.

Experience

  • Wrote weekly business newsletters for 200+ subscribers and coordinated with 30+ continuing-education platforms and career centers.

  • Audited competitors' online profiles and built a marketing strategy for a new card partnership affecting 800+ customers.

  • Ran a fan page and a reporting page and site for Wake Forest baseball, reaching 600 followers across the two Instagram accounts.

  • Through targeting our large neighborhood and network of friends and family, my friend and I successfully raised thousands of dollars in donations, shoes and school supplies.

Education

  • University of St Andrews

    MSc Marketing

    Sep 2026 – Sep 2027

  • UNC Chapel Hill

    BA Advertising & Public Relations, Sports Communication Certificate

    August 2021 – May 2025 · Dean's List Spring 2022 – Spring 2025

Skills

StrategyMarketing StrategyAdvertisingCompetitive AuditsPR CoordinationEvent Planning
Writing & MediaCreative WritingCopywritingMedia KitsSports Communication
DigitalEmail CampaignsSocial Media ProductionDigital BrandingDigital Content Creation
Proficient toolsCanvaKitMailChimpNotionPowerPointLovableWordPress
Working knowledgeAdobe Creative SuiteExcelClaude CodeHootsuite